Simplicity - UX/UI

The user experience (UX) and the user interface (UI) of our modern world is becoming one of the biggest challenges that face many of us as we look to attract attention and pass along useful information on behalf of our companies or our clients. Every company from, florists, airlines, and the local pub are focused on creating websites that are jam-packed with useful information about themselves. But is more, better? Often times it is not. This morning, Jason F., has a new article on 37signals’ website where he has this to say about Charles S. Anderson Design Co.’s (CSA’s) website: “Click on a project and you get a straightforward page with the work down the middle and the details in the margin. Each project has its own URL and is easily sharable and printable. CSA’s address and phone number is on every page. Just plain smart.” We can draw from this that simplicity and succinctness can be the most important pieces that make up all aspects of promoting a business not just a website. People want to believe that you are providing great things to them, show and tell them what is great, easily provide them with a way to reach you with questions, and viola’ you are off to the races of having your product and/or service(s) well received. If they have questions, they will ask, then you can pass along all the pearls of wisdom that underlie the strengths your service or product has.

 

Please see Jason F.’s full article at: http://37signals.com/svn/posts/2762-csa-a-fantastic-web-site

Own Your Mistakes

A dear friend of mine, 15 years ago said; "never say your sorry to anyone," and to this day he doesn't. He does not have much to apologize for, because of his conscientious approach to all he says and does. None-the-less, there are times when he has done or said something that needs to be apologized for. Instead of a heartfelt apology, he does a verbal, political tap dance that leaves you wondering if he apologized or not. I find it an odd behavior to not own your mistakes and sincerely apologize for actions or words that may have been hurtful. To that point, Jason Fried, from 37signals wrote this in his latest Inc. Magazine column: “People don’t judge you on the basis of your mistakes — they judge you on the manner in which you own up to them. In my experience, most companies do a terrible job of taking blame. They lob press releases. Or they apologize for the inconvenience. Resist that temptation and say you’re sorry like you’re apologizing to a friend. Be good — and your customers will be good right back to you.” See the rest of the story by following the link below. http://www.inc.com/magazine/20110201/how-to-turn-disaster-into-gold.html