Simplicity - UX/UI

The user experience (UX) and the user interface (UI) of our modern world is becoming one of the biggest challenges that face many of us as we look to attract attention and pass along useful information on behalf of our companies or our clients. Every company from, florists, airlines, and the local pub are focused on creating websites that are jam-packed with useful information about themselves. But is more, better? Often times it is not. This morning, Jason F., has a new article on 37signals’ website where he has this to say about Charles S. Anderson Design Co.’s (CSA’s) website: “Click on a project and you get a straightforward page with the work down the middle and the details in the margin. Each project has its own URL and is easily sharable and printable. CSA’s address and phone number is on every page. Just plain smart.” We can draw from this that simplicity and succinctness can be the most important pieces that make up all aspects of promoting a business not just a website. People want to believe that you are providing great things to them, show and tell them what is great, easily provide them with a way to reach you with questions, and viola’ you are off to the races of having your product and/or service(s) well received. If they have questions, they will ask, then you can pass along all the pearls of wisdom that underlie the strengths your service or product has.

 

Please see Jason F.’s full article at: http://37signals.com/svn/posts/2762-csa-a-fantastic-web-site